Promoting Your Small Business on Facebook

by Andrea Butje on December 18, 2009

I’m always looking for ways to connect with people who are interested in essential oils. So when I learned that Facebook has 200 million members worldwide, it really caught my interest!

Perhaps promoting your small business on Facebook would be helpful?

I’ve set up several Facebook pages–one for Aromahead Institute and one personal page, under Andrea Butje. The business ones are called “fan pages.” These pages are visible to anyone, and they show up in search engine results.

I use the Aromahead Institute fan page to offer discounts on classes, talk about upcoming classes, share educational information about essential oils and network with other aromatherapists. My personal page also has a lot of information about essential oils, and photos from our aromatic plants and travels.

The Aromatics International fan page offers special discounts on essential oils, shares recipes, talks about the oils they import and how to use them.

There is a great feature on Facebook that allows you to link your blog to your Facebook page. Every time I add a blog post, the first several sentences show up automatically on my Aromahead Institute Facebook page, with a link to my blog. If you are already writing a blog, this is a great way to offer it to more people.

I’ve found that being authentic, sharing useful information, and offering links to related sites or blogs I enjoy is a great way to be part of the Facebook community.

Connecting with people you have common interests with and sharing information is an interesting and rewarding way to network.

Facebook also offers you traffic reporting for your page (called insights). You can see how many people have visited your fan page, and demographics about those visitors. This can help you measure the success of any marketing or advertising you do on your page. This information is private, and only the Page Administrator (you) can see it. By looking at my traffic reports, I see that Aromatics International has fans from 19 different countries. I am always interested in how people from other countries are using essential oils, so this is especially exciting for me.

Facebook is a great way to spread information about your work and what you are passionate about. It is also a wonderful tool for connecting with other people who share common interests. We can provide valuable information to each other, share photos and videos, read new blogs and connect with people we may not have met any other way!

Let’s connect! Visit our fan pages at:

Aromatics International
Aromahead Institute

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Aromahead Institute, owned by Andrea Butje, is a premier resource for online aromatherapy classes. Andrea offers her inspired approach to online aromatherapy certification through essential oil videos and original education materials. Check out her book, Essential Living: Aromatherapy Recipes for Health and Home, on Amazon!
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