A mission statement describes the purpose of your business.
Having a mission statement for your business answers the question “Why do we exist?” It tells people why you created your business in the first place. (And sometimes you may need it to remind you why, as well!)
Here are a few examples of mission statements I appreciate:
Disney – To make people happy.
Mary Kay – To give women unlimited opportunity.
Marriott – To make people away from home feel they are among friends and really wanted.
Facebook – Giving people the power to share and make the world more open and connected.
If you’re running your own business, have you taken the time to make a mission statement? It takes some real thought about your motivations, but it’s a great way to get clear and keep yourself on track. A great aromatherapy mission statement might be, “To give people natural, aromatic tools to heal themselves.”
If you already have a mission statement for your business, please share it in the comment section below!
Andrea Butje
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{ 9 comments… read them below or add one }
Terra Organic Spa is a massage therapy and skin care based health spa, offering professional services to support positive transformation in people’s lives.
P.S. I highly recommend Aromahead Institute’s Building Web Presence Online course!
Society Wellness:
Making vitamins cool and wellness a way of life.
and where:
Great things come from health.
“Awaken your inner athlete” ! Is my mission statement..
Iam a personal trainer and coach-
“To offer people healthy alternatives to chemical-based products, and to provide education about why these products are a smart choice.”
“To offer Great Organic E.O.’s at a price all can afford”.
A Pre-Buy co-op is the way to go, it brings the price down for all of us when we buy in bulk.
To Introduce you to the wonderful world of Aromatherapy:)
These are great mission statements! This gives me ideas on how to condense my thoughts into a concise idea. My goal is to relieve pain and stress and increase health and wellness through massage.
My name is Diego, i’m the founder and distiller at Ascencial, my professional life-time project. It is my dream and therefore my mission to develope and introduce to this beautiful business of Aromatherapy native colombian essential oils, distilled from material grown by farmers who work with food safety, fair trade and the conservation of our biodiversity. It is also my goal to introduce Professional Aromatherapy to my country. Thanks
“Offer quality education and inspire creativity!” Andrea, I’d like to the mission statement for Aromahead!
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