Creating products for resale is inspiring and so rewarding, but when it comes to creating a label, things can get confusing. You want your label to give the customer relevant information, include enough cautions to protect yourself, and still be attractive to make your business look great. So what should you include on your label when you create products for resale?
The American Herbal Products Association (AHPA) has adopted a trade requirement to encourage the correct identification of undiluted essential oils–especially those used topically and for retail sales.
These are great guidelines for labeling your aromatherapy products.
- “Keep out of reach of children,” or similar cautionary language.
- “External use only,” “Not for internal use,” “Not for ingestion,” or similar cautionary language, if that’s relevant.
- “Keep away from eyes and mucous membranes,” or a similar warning.
- For pure essential oil: Latin name of the plant the essential oil is derived from, and country of origin.
- Identification of the plant part the essential oil is derived from.
- Amount of the product (not the size of the bottle).
- All ingredients need Latin names and chemotypes when relevant.
- Your business name.
- Your business web address.
- Phone number (optional).
Adding the above information to your labels educates your customers about the product they’re purchasing. Clear labeling can raise your level of professionalism and accountability. It can also create a customer base that trusts in your integrity, and when it comes to business (and life), that counts for a lot.